The last area that I am concentrating on is how Touch technology is used in Fashion Retail, or should I say ‘non-touch’ as Kinect applications and Hygienic issues arise.
Touch surfaces are becoming increasingly popular in our everyday lives, including the Microsoft Surface 2.0, tablet PCs and Smartphone’s enabling consumers the opportunity to directly interact with brands.
Solitary shopping is being increasingly more obsolete, since touch screen technology enables consumers to link directly to their social networking sites, gaining immediate opinions from their friends and family at a touch of a button.
Nordstrom's BP Photobooth now allows girls the chance to take photos of themselves whilst trying on clothes. Why? Because girls often bring in camera phones into the dressing room to take snapshots of outfits that they have tried on to help with later purchasing decisions or just to update their Facebook profile picture.
Seventeen and J.C. Penny launched the virtual dressing room, incorporating augmented reality, motion capture, social media and e-commerce. Fashion choices can now be made through mobile devices or webcam; hence if they like a product they can then buy it through the J.C. Penney website. With a simple wave of a hand, shoppers can now select, rate and share their top pictures with friends via Facebook or email, creative a much more engaging way in regards to online shopping.
The Tweet Mirror, as seen on Mary Portas show, has since become increasingly more popular within retail. It makes the overall shopping experience more enjoyable, interactive and social, merging the worlds between physical and digital.
Although touch has become increasingly popular, the future will be based upon the opposite; ‘non-touch’ screens. The gesture based 24 hour window shopping has recently been developed, in which consumers can order products outside of store. Fraunhofer Institute even suspects that in the future, technology will be able to place through orders by recognising twitches and emotions from peoples’ faces. The interactive shop window uses infrared cameras that register the movements of a persons’ hand. The consumer simply points to the item of their choice that is shown in 3D, along with prices, colours and availability. Twisting the hand rotates the images on the screen. To buy, the customer then moves an arrow on the screen to a checkout icon, clicks on it and completes the purchase by placing a mobile phone against the glass. This gives a new form of interaction and brings people back onto the high street.
If you have any questions as to how non-touch screen applications will revolutionise the fashion retail industry, please feel free to email me at firstname.lastname@example.org